UK National Lottery
UK National Lottery The UK National Lottery started in 1994 and is operated by the Camelot Group. Around 70% of UK adults play the National Lottery regularly, making the average annual sales over £5 billion apart from the year 2000-01 where sales dropped just below that. In its first 17 years it has created over 2,800 millionaires. In 2002 Camelot decided to rebrand the National Lottery main draw after falling ticket sales. The name National Lottery was kept as the general name for the organisation and the main draw was renamed Lotto. The advertising campaign for the new Lotto cost £72 Million which included 10 television advertisements featuring Scottish comedian
Billy Connolly and one of the largest ever poster campaigns. The new brand and name had the slogan: "Don't live a little, live a Lotto" Horse racing bettingHorse racing betting comprises a significant percentage of online gambling wagers and all major Internet bookmakers, betting exchanges, and sports books offer a wide variety of horse racing betting markets Mobile gamblingMain article: Mobile gambling Mobile gambling refers to playing games of chance or skill for money by using a remote device such as a tablet computer, smartphone or a mobile phone with a wireless internet connection.