Cashcade was the first company
Cashcade was the first company to promote online bingo to a mass market via television advertising and was first to develop the "free bingo" concept to attract new customers. Bwin began offering bingo at the end of December 2009 when its Italian subsidiary, Gioco Digitale, launched bingo as the first authorised Italian private online gaming operator. As a result, they are market leaders in two regulated markets – Italy and the UK.
Sponsorship Bwin recently sponsored football giants Real Madrid, AC Milan and Bayern Munich and more recently Olympique de Marseille. In October 2010, Bwin announced a sponsorship for the upcoming three football seasons in which they will be the title sponsor of the Portuguese League Cup - in future named "Bwin Cup". Italy's second tier Serie B has already been re-branded "Serie bwin" after a two-year sponsorship deal was signed in July 2010. On the 16 August 2012, bwin announced it was entering into a digital partnership with Manchester United F.C to become the club's official online gaming and betting partner. In the past, many other top events in the international and local