World Poker Tour in the debut season
World Texas Hold'em Poker Tour in the debut season of its television show contributed to the global boom in online poker, pioneering the "hole card" format that allows viewers to see player's cards. World Texas Hold'em Poker Tour programming has been broadcast in over 150 countries and territories, and about two dozen World Texas Hold'em Poker Tour main events are held from London to Las Vegas across the globe. Additional regional and national events are held, with smaller buy-ins. The World Texas Hold'em Poker Tour brand extends across various digital platforms, with its ClubWPT subscription texas hold'em poker and "insiders' club" offering monthly cash prizes; a
Facebook poker application
Facebook online hold'em poker application that is among the five largest on the platform; and a mobile online hold'em poker product that has been downloaded nearly 20 million times. In addition, the brand can be found on everything from clothing to magazines to training courses to lottery tickets. BingoFollowing the acquisition of Cashcade in 2009, bwin.party have become market leaders in bingo. This has been achieved mainly through the B2C portfolio of lead brands including Foxy Bingo, PartyBingo and CheekyBingo.