441 Productions, which produces the telecast under contract to ESPN's unit ESPN Original Entertainment (EOE). Maranz has significant sports production experience, having previously worked on ESPN's football pre-game show, and has also produced taped segments for NBC's Olympic coverage. Coverage would increase in 2004 and 2005 to include preliminary events from the WSOP, in addition to the "Main Event".
ESPN has expanded poker
ESPN has expanded online hold'em poker to all-new levels, especially with their coverage of the 2006 WSOP, including providing the entire final table of the 2006 Main Event via pay-per-view airing. In 2008, ESPN experimented with the idea of a delayed final table. This idea presented greater sponsorship opportunities and notoriety, culminating in a recap of the Main Event and the conclusion of the 2008 Main Event final table.