Roy Cooke also joined the Planet team, as the cardroom manager. By early 2000, the capability gap between Planet Texas Hold'em Poker and Paradise Poker was continuing to widen. A new company, Acekicker.com Holdings Inc., was formed to develop software for Planet Texas Hold'em Poker. Based on Planet’s operational experience, a set of requirements was formulated that would allow
Planet to re-capture
Planet to re-capture the number one position in the industry. AceKicker’s initial efforts were plagued by issues with an offshore software developer, and the development of the software was delayed. By the time the issues were resolved and the development was moved to Canada, there were several new well-funded entrants in the online online hold'em poker industry, and Planet was chasing a moving target. Most of Planet’s financial resources were diverted to software development. Planet now lacked the funding and expertise to compete with the industry giants in marketing. Planet would not launch its new system until 2004 and by this time, Party Online Hold'em Poker dominated the industry, with a handful of rivals clustered near second place. From 2002 onward, Planet Online Hold'em Poker remained a steady fixture as the industry evolved.